Currently, Facebook is the largest social media network with over 2.4 billion monthly active users.
This massive crowd creates a golden opportunity for Facebook users to earn a huge amount of money with a little effort.
Apart from browsing the feed, chatting with friends, and taking quizzes, you can get paid to use Facebook.
No, it’s not about selling likes, shares, and followers by using automated scripts or doing online frauds to make quick money.
Here I have discussed only legit methods on how you can earn money from Facebook.
Although some of these methods may require initial investments in terms of money or time, you will get a massive ROI by following this Facebook monetization guide.
1. Earn Money From Facebook Page
Facebook pages have a massive potential to generate a sizable income.
You can grow a Facebook page and create a business opportunity.
If you already have a business, then you can grow your audience and convert them into customers by educating about your products.
You can also share some informational content, industry news, fun challenges, and product updates to keep your audience connected.
For example,
Red Bull, Starbucks, Coca-Cola, Nike, Durex, OREO.
Alternatively, you can grow a Facebook page as an individual creator or team by sharing valuable content.
Facebook allows you to post status updates, images, videos, live streams, jobs, events, and marketing offers.
You can collaborate with other businesses to post sponsored content to leverage your Facebook page reach in exchange for the monetary benefits.
Facebook pages with an extremely large follower base can ask for extra money based on their performance metrics.
For example, The RVCJ Media was started as a Facebook page, but today it has become a leading digital platform in India for sharing viral content.
2. Selling Items on Facebook to Generate Revenue
If you offer tangible goods, then it’s possible to sell on Facebook.
You can use a Facebook page, groups, or marketplace for selling items or gigs.
Facebook allows you to start for free. However, you should consider running Facebook ads to boost lead generation and sales.
If you have a niche relevant page with lots of potential customers engaging with your content, then you can create a Facebook post or offer to generate a few quick sales.
On the other hand, Facebook groups are a great way to build a strong community, educate and assist prospective as well as existing customers, and make money via flash sales.
Lastly, Facebook Marketplace is a dedicated place for businesses and solopreneurs to sell their products or services with minimum effort.
If you have innovative or popular products and a flexible pricing structure, then the Facebook marketplace is the best way to earn money from Facebook by selling items.
In case you don’t have products to sell, you may consider reselling or drop shipping products from other manufactures.
3. Sell Freelance Gigs on Facebook
Selling freelance services is a great way to earn side income in free time.
Some people may consider it as a full-time career opportunity.
However, putting these freelance gigs in front of the targeted customers is a critical step to achieve success as a freelancer.
Facebook gives you a platform to showcase your skills and grab the attention of prospective clients who may be interested to work with you.
Although you’ll find many freelance marketplaces such as Fiverr, Upwork, and Freelancer, there is fierce competition that may lead to less revenue. Moreover, the average lifetime value of these contracts is lesser than the projects received via referrals, networking, or WOMM.
Since many businesses and their topline executives use Facebook, your creative portfolio may get noticed.
A Facebook page, your profile, or relevant groups are the best places to share your work.
Sometimes, businesses share freelance job offers on their official Facebook page or reputed Facebook communities.
In such cases, you can reach them with your portfolio and win the project by showing how you’re the best person or agency for that job.
Seasoned freelancers and professional agencies may use Facebook ads to generate more leads. Since Facebook has massive data of its users, you can target them based on many factors such as geo-locations, languages, interests, behavior, and much more.
4. Running Facebook Ads
Facebook has invested billions of dollars in building a sophisticated social media network.
Facebook definitely expects returns on its investments.
Currently, advertisements are one of the major sources of Facebook revenue.
It means running Facebook ads is a critical step for the growth of the business.
However, Facebook ads are different from traditional ads. You need to study different factors including audience interests, behavior, ad creatives, ad placements, the best timing to deliver ads, and landing page optimization to run a successful ad campaign.
It also requires regular performance analysis to ensure every penny is spent in the right way.
Once you understand how Facebook ads work and how to optimize them to achieve positive ROI, you can replicate the process for other businesses.
Not all businesses have a dedicated Facebook marketer to optimize ads. In such cases, you can offer Facebook marketing services directly or work as a consultant.
Usually, Facebook marketing professionals ask a fixed monthly fee or 10-30% of the ad expenditure.
Depending on your experience and the results, you may decide how much you should charge for Facebook marketing services.
You can make more money by branding yourself into a specialized role such as Facebook ad strategist, Facebook ad analyst, or Facebook growth hacker.
5. Affiliate Marketing
Affiliate marketing is a proven advertising model used by many companies to promote their products and services.
In this process, third-party publishers a.k.a. affiliate partners generate leads and sales for the merchant company in exchange for monetary benefits.
You can start promoting affiliate products on Facebook even without creating a blog.
Although a blog gives more control and flexibility, it’s not mandatory to start an affiliate marketing business.
If you have a large fanbase on Facebook, then share some useful products that they might be interested in.
Creating a business page or Facebook group in a particular niche, growing it as an active marketing channel, and sharing the relevant yet valuable products to your audience is the key to become a super affiliate on Facebook.
On the advanced stage, you can consider running Facebook ads and creating integrated funnels to increase the average lifetime value of each user.
Many large companies including Amazon, Flipkart, SaaS businesses allow Facebook promotion for their affiliate partner as long as you’re not breaking the ToS.